Behavioural science is essential for EV sales success

As, one by one, vehicle manufacturers commit their future to electrification, and with rumblings of bans on future sales of gasoline and more specifically diesel cars in various cities and countries around the world, it’s evident that the automotive industry is on the brink of an overhaul.

While this shift will be gratifying for the innovators, early adopters and increasingly conscious consumers, it presents significant obstacles for automotive brands. These changes are firmly on the agenda of buyers and manufacturers, so it’s time to start preparing for how the shift to electric vehicles (EVs) will affect marketing in the category.