Given the high entry price point for most electric vehicles (EVs) it is unsurprising that much of the conversation of EV adoption centres on how to produce affordable, mass market models. However, with all automakers expected to meet tightening fleet emission targets, it is worth remembering that OEMs focused on the opposite end of this spectrum also need to electrify.
One such example is Bentley, which in November 2020 gave the first details of its plans to decarbonise its portfolio. Specifically, it aims to become an end-to-end carbon neutral luxury car brand by 2030 through both electrified products and behind the scenes changes. Bentley’s first pure electric and carbon neutral car will release in 2025, before a series of both pure battery electric and plug-in options arrive in 2026. By 2030, the internal combustion engine (ICE) will be a relic of the past at the automaker. Though a noble plan, key challenges remain for Bentley.
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