Is the ‘Big Brother’ perception of in-car telematics over?

The ‘Big Brother’ image is frequently associated with the increasing amount of telematics used in cars, and is often used to describe the situation when drivers are uncomfortable with vehicle tracking technology.

However, according to research from European telematics company Masternaut, this ‘Big Brother’ perception is finally over, and the shift in consumer attitudes follows the increasing use of telematics for corporate and personal use, with privacy issues and ‘Big Brother’ style monitoring no longer presenting a barrier to entry for installation.

These findings come from a survey carried out by the company, which found that 68% of business drivers are in fact comfortable with telematics being installed in their vehicles.