Brand image building comes slowly for Cadillac

Sales were down nearly 4% in May but Cadillac is counting on new models, a more disciplined sales approach and a smart new brand experience centre to revitalise volumes. By Megan Lampinen

Cadillac hopes to run with the big dogs in the luxury segment but its latest sales results suggest it still has a way to go. Global volumes were down 3.8% in May at 22,239 units.

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