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Buyer satisfaction becomes more elusive with influx of new tech

Product specialists don't generate revenue directly but they clearly help with sales satisfaction levels, writes Megan Lampinen

Increasingly advanced vehicle technology has complicated the traditional car sales process, challenging retailers to meet a changing set of customer expectations. The latest J.D. Power US Sales Satisfaction Index (SSI) Study has highlighted the growing importance of product specialists when it comes to keeping shoppers satisfied.

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