Book by Cadillac - it's not a lease. It's not quite car share. It's something in between that could attract conquest customers and turn them into future owners. The new monthly service delivers the Cadillac model of choice (within a limited range) to members for use as they need. The brand is billing the option as one that frees buyers "from the baggage that comes with traditional vehicle ownership."
Subscribe to Automotive World to continue reading
Sign up now and gain unlimited access to our news, analysis, data, and research
Already a member?
