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CES spotlights progress on software-shaped mobility

Megan Lampinen reports back from Las Vegas on the technology and companies redefining the automotive sector

Artificial intelligence (AI) will reshape the way humans access and interact with mobility, and CES 2025 was all about the roadmap to this new paradigm. The yearly event, a barometer of technology trends, is sponsored by the Consumer Technology Association. The theme of this year’s show is ‘Dive in to the future’, and for automotive players, it’s a future in which software plays a starring role. Over the course of the media days, software-defined vehicles (SDVs) dominated the panel discussions, private interviews, show floor displays and on-road demos.

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