Challenges abound in the world of automotive AI, but developers confident

Affectiva has been in business since 2009, one of the first to make strides in the field of emotion AI through the development of systems and devices which can interpret human emotion. It cut its teeth in advertising, examining consumer reactions for big brand campaigns, but now the applications for in-cabin sensing are clear. The company has already established close relationships with suppliers such as Aptiv and Faurecia, which it hopes can bring its products to a wider market, but it also works directly with automakers to educate them on this frontier technology.