Skip to content

Chery doubles down on overseas push with Omoda and Jaecoo

Chery’s new youth-centric global brands are now taking on Europe. By Megan Lampinen

Chinese automotive brands are making notable headway overseas in the wake of stiff competition and price wars at home. China’s largest vehicle exporter, Chery, is hoping to further bolster its foothold outside of China with the Omoda and Jaecoo (O&J) brands. Launched in 2022 and 2023 respectively, both are managed as a dual brand within the Chery group. Specifically targeting young and ‘young at heart’ buyers in the crossover and SUV segments, the aim is to sell 1.4 million O&J vehicles by 2030.

It’s time to log in (or subscribe).

Not a member? Subscribe now and let us help you understand the future of mobility.

Pro
£495/year
or £49.50/month
1 user
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
no
OEM Tracker
no
OEM Model Plans
no
OEM Production Data
no
OEM Sales Data
no
Pro+
£1,950/year
or £195/month
1 user
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes
Pro+ Team
£3,950/year
or £395/month
Up to 5 users
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes
Pro+ Enterprise
Unlimited
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes

Related Content

Welcome back , to continue browsing the site, please click here