Clockspeed Dilemma delivers a call to arms for OEMs

It's a different world for vehicle manufacturers today than what is was 20 years ago, thanks to the increased pace of innovation, and the ride is only about to get faster. New research from KPMG warns that OEMs need to start behaving more like technology, software and consumer electronics companies in terms of greater customisation and faster product introductions in response to increased competition from new entrants. This challenge of serving multiple paces at once, referred to as 'the Clockspeed Dilemma', will prove a make or break factor for current industry players, according to Gary Silberg, National Automotive Leader for KPMG.