The global automotive heads-up display (HUD) market is growing, and fast. According to a recent study by Variant Market Research, it is set to expand at a CAGR of 21.1% between 2016 and 2024 before reaching a value of around US$2.79bn.
While the technology has so far been limited to high-end, luxury models, the report suggests that HUDs will soon become commonplace in the next generation of SUVs and mid-sized passenger cars, and will be linked to the navigation as well as advanced driver assistance systems (ADAS).
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