COMMENT: To buy or not to buy – brand loyalty in the subscription era

It’s now over 100 years since Henry Ford ignited the industry, embracing automated manufacturing that reduced the time it took to assemble a Ford from 12 to 2.5 hours and ultimately bringing mass automobile production to the world.

Since then we have seen many innovative ways in which technology has shaped the driving experience. From the advent of automatic cars to computerised traction systems and autonomous and driverless cars in the making, technology has always been crucial in the evolution of the automobile since its inception. But not only is it changing the way people travel – it’s also transforming the way people purchase cars.