COMMENT: Can data deliver customer value for automotive brands?

In the 21^st century, we can build an accurate profile of our driving. Not just the distances we travel in our cars, or the wear and tear on the vehicles and the fuel we consume, but how we drive. From our speed, to the way we take corners and how we shift gears: everything can be tracked. Technology is constantly moving us forward and data is changing the shape of things to come. Automotive brands must learn to adapt at light speed or risk falling behind.