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COMMENT: Challenges lurk for auto firms despite stable global growth

BY YANN LACROIX. With significant economic and industry-specific challenges impacting sales growth, global manufacturers must be nimble and adaptable to the dynamic of each market

While the industry endured a bumpy ride in 2015 as demand fell sharply across emerging markets, particularly Russia and Brazil, the outlook for the next 12 months points towards stabilising global markets with vehicle sales growth forecast at a steady 3%.

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