COMMENT: ‘Computers on wheels’ require a new approach to vehicle manufacturing

Growing consumer demand for the connected car has led to a paradigm shift in consumer expectation. In a recent What Car? Motoring Panel survey, connectivity was deemed a more important purchasing factor than a car’s brand prestige, previous experience with the model, ability to personalise and its CO2 emissions. ABI Research further predicts that the number of connected cars with Internet of Things (IoT) type capabilities will hit 400 million units come 2030.