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COMMENT: Mobility makes its marque at Paris 2016

BY MARTIN KAHL. Daimler, PSA and VW used the Paris show to launch dedicated mobility brands, bravely preparing for a future in which services generate revenue alongside product

New automotive brand launches are few and far between, yet the 2016 Paris motor show delivered more than one. Intriguingly, however, Paris 2016 might just be the first car show where cars were not the main talking point.

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