COMMENT: Three key challenges for auto sales in 2018

By all accounts, the automotive industry is in rude health. A report from PwC revealed that worldwide sales were up nearly 5% last year, and that profit margins for suppliers and original equipment manufacturers (OEMs) hit decade-long highs.

Of course, it’s never quite that simple. Overarching business performance indicators offer a snapshot of the industry, but a snapshot is never the full picture. The industry is