Consumers becoming more selective in car buying process

As OEMs ramp up their efforts to integrate more and more safety and infotainment technology in their vehicles, consumers are being forced to rethink how they approach the car shopping process.

According to AutoTrader's recently released In-Vehicle Technology Shopper Influence Study, 40% of those surveyed said they would like more time in the vehicle during the test drive to fully evaluate all of the vehicle's technology and safety features.