Consumers demanding safer cars but seat belt use still an issue

Despite recent progress in European road safety, around 1,900 people were killed on motorways in the EU in 2013. According to a new report by the European Transport Safety Council (ETSC), however, new safety technologies could play a major role in bringing down this figure.

Autonomous Emergency Braking (AEB) is already making a real difference on European roads by preventing the crash happening in the first place. The technology has been shown to reduce crashes and subsequent injuries by around 20%.