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CV brand differentiation hinges on connectivity

How will truck OEMs seek to stand out from rivals this year? F&S believes connectivity will be the key

Competition in the global medium- and heavy-duty truck market is tough, and brands are constantly seeking for new ways to differentiate themselves in a crowded industry. Frost & Sullivan believes that the focus this year for most CV OEMs around the world will centre around connected mobility; automated mobility; and health, wellness and well being. Sandeep Kar, Global Director of Automotive and Transportation at F&S, explored the topic in a recent Megatrends webinar.

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