Data and transparency key for bringing commuters back to ride-hailing post-COVID

Its tragic impact aside, the novel coronavirus (COVID-19) pandemic has had a monumental impact on the ride-hailing sector. Flashback to February and Uber’s Dara Khosrowshahi was confident in the firm's ability to achieve profitability in 2020. "We recognise that the era of growth at all costs is over," the Chief Executive said. "In a world where investors increasingly demand not just growth, but profitable growth, we are well-positioned to win." Just a month later, Khosrowshahi was telling investors that ridership was down by as much as 70%.