Dealer tech innovations propel the automotive retail revolution

Automotive retail is rapidly becoming a high-tech vertical, offering showroom experiences that harness augmented and virtual reality accompanied by a personalised, interactive online presence. The segment has been moving in this direction for years but progress accelerated under COVID-19 lockdowns. Automakers and their retail partners are keen to implement new tools in an increasingly competitive landscape. The call for innovation is so strong that some companies have begun seeking inspiration and talent in new corners.