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Diesel-usionment: the move to electric and how car brands can respond

Keeping a pulse on consumer demand is vital for OEMs to get a head start on the emerging electric disruption, writes Pete Cory

Rudolf Diesel had initially modest hopes for the prototype engine he created in 1893. Designed to run on vegetable oil, Diesel had hoped to provide an alternative source of power for small businesses, craftsmen and farmers which would allow them to compete with larger manufacturers.

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