Digital assitants changing interaction patterns as well as profit pools

The digital assistant is increasingly making its way into the car, to such an extent that it could replace automotive brands themselves as the main loyalty drivers.

"Digitalisation is changing the way that people interact with the car," said Fatima Vital, Marketing Director Automotive at Nuance. Nuance offers a digital assistant under the brand Dragon Drive, and is investing heavily in artificial intelligence (AI) to bring that service offering to life as naturally, intuitively and safely as possible. The Dragon Drive system learns individual driver preferences to improve delivery of requested content, providing anything from a music selection to driving directions and restaurant recommendations.