Skip to content

Driverless cars could be the perfect host for e-commerce, says Perfecto

If drivers don’t need to watch the road, is there an opportunity for companies to use the vehicle as a tailored marketing service? Freddie Holmes investigates.

With the vast majority of road crashes attributed to driver error, the issue of distracted driving has become a popular subject of discussion. The integration of connected technologies in new cars allows drivers to surf the Internet and receive travel updates and point of interest (POI) notifications whilst driving.

Currently, developers have to ensure that such features do not interfere with the driver’s view of the road or concentration. However, with driver assistance functions able to take certain scenarios out of the driver’s hands and eventually lead to driverless cars, could the dashboard open up to a new world of functionality?

It’s time to log in (or subscribe).

Not a member? Subscribe now and let us help you understand the future of mobility.

Pro
£495/year
or £49.50/month
1 user
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
no
OEM Tracker
no
OEM Model Plans
no
OEM Production Data
no
OEM Sales Data
no
Pro+
£1,950/year
or £195/month
1 user
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes
Pro+ Team
£3,950/year
or £395/month
Up to 5 users
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes
Pro+ Enterprise
Unlimited
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes

Related Content

Welcome back , to continue browsing the site, please click here