Every single minute, the world generates 1.7 million billion bytes of data, and the volume of data is growing by 40% per year. Big Data is already helping us speed up the diagnosis of brain injuries, or forecast crop yields in developing countries, and businesses that build their decision-making processes on knowledge generated from data see a 5‑6% increase in productivity. For the automotive industry, like others, the adoption and analysis of Big Data may seem daunting, as with so much opportunity, multiple challenges also exist.
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