Ethernet to advance the connected car of the future

For  OEMs to remain relevant in the automotive world today, they must adapt to what the consumer is doing outside of the car. Wireless semiconductor solution company Broadcom believes that the car now needs to adapt to what Apple and Google are doing, a somewhat unfamiliar experience to what OEMs are used to.

Prior to the International CES show 2015, where Broadcom will announce its latest developments in the connected car, Automotive World spoke to Richard Barrett, Director of Wireless Connectivity at Broadcom, and Tim Lau, Associate Director of Broadcom’s Automotive Ethernet Group, regarding how the automotive industry can stay relevant in the current connected landscape which is dominated by the consumer electronics industry. “When you look at some of the latest generation of technology, the car is part of the mobile phone ecosystem, not the other way around,” said Barrett.