Skip to content

Experts challenge use of autonomous and automated in car marketing

Autonomy is acting as a catalyst for many developing mobility solutions, but there are some concerns about the lack of a definition and the dangers this can present for consumers. Celeste Dooley investigates

Cars with assisted driving technology are not autonomous, says UK-based Thatcham Research. The organisation is concerned about the liberal use of terminology such as 'automated' and 'autonomous' in vehicle marketing which leaves what it calls dangerous grey areas that could lead to disaster and tragedy.

It’s time to log in (or subscribe).

Not a member? Subscribe now and let us help you understand the future of mobility.

Pro
£495/year
or £49.50/month
1 user
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
no
OEM Tracker
no
OEM Model Plans
no
OEM Production Data
no
OEM Sales Data
no
Pro+
£1,950/year
or £195/month
1 user
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes
Pro+ Team
£3,950/year
or £395/month
Up to 5 users
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes
Pro+ Enterprise
Unlimited
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes

Related Content

Welcome back , to continue browsing the site, please click here