Faraday Future hides in plain sight at CES 2016

In true Las Vegas style, Faraday Future’s debut public appearance at CES turned out to be a mix of hustle, bluff, style and discretion.

After weeks of anticipation, the ‘well-funded, California-based global company with a Silicon Valley approach to mobility’ was expected to play its hand and unveil the hotly anticipated electric car that it will build in the Nevada desert and launch in a year’s time.