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FCA’s Bigland takes on biggest challenge yet

Sergio Marchionne is counting on Reid Bigland to repeat his Dodge and Ram successes at Alfa Romeo and Maserati, writes Megan Lampinen

FCA is bringing Reid Bigland over to steer its Alfa Romeo and Maserati brands at a pivotal time in their strategies. His previous success at Dodge and Ram is clear, but the likelihood of duplicating that at the Italian divisions is not.

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