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Fiat to test mid-size pick-up waters

Fiat is keen to get in on the action in the mid-size pick-up segment, but limiting itself to markets in Europe, the Middle East and Africa to start with

The lure of the mid-size pick-up market has attracted yet another new player as FCA confirms plans to enter the segment through its Fiat Professional brand. Following previous speculation on just such a move, the OEM unveiled its contender, the Fullback, at the recent Dubai Motor Show.

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