Flexibility and innovation essential for data start-ups

Diving headfirst into the world of data start-ups can be a daunting task for any young innovator. For every big-name success such as Facebook, Snapchat or Instagram there are dozens of failed ventures that never quite found their moment the limelight. However, in an industry that is rapidly evolving, more automotive companies are beginning to place faith in the bright and brilliant minds starting from scratch.

Automotive World spoke to two such companies, both of which boast investment from big companies such as Daimler, Aston Martin and Jaguar Land Rover. However, while both companies have begun to lay their foundations for future development, the question remains as to how they can fulfil their goals. Achieving their aims relies on understanding their core competency and remaining flexible.