For a share of the connected services market, automakers must play to their strengths

Connected services, and the concept of smartphones-on-wheels, prompt an important question for the future of mobility: how will power dynamics in the automotive sector shift moving forward? And could incumbent automakers be displaced from the top of the pyramid, particularly with an ambitious tech sector waiting in the wings? Predictably, the most important questions are also the toughest, but the answer will lie in how automakers choose to lay the groundwork for connected offerings.