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For cars to be aspirational, ownership needs to be redefined

With younger demographics questioning the practicality and economics of car ownership, automakers need to offer something more. By Will Girling

On 18 July, an article by the World Economic Forum (WEF) on circular economics caused a minor stir when its content was accused of labelling private car ownership ‘wasteful.’ Subsequent analysis by Reuters indicated that these claims were unjustified based on the article’s content.

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