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Ford’s LaNeve puts hopes in new segment entry for volume boost

Ford's retail volumes are down again and Mark LaNeve thinks the company has missed out by not having an offering in certain key segments, writes Megan Lampinen

April proved a lacklustre month for most brands in the US market, but Ford's prolonged softness on the retail front has some analysts concerned. The OEM's retail sales fell 10.5% year-on-year (YoY) in April and have been lagging the industry retail performance for the past few months.

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https://www.automotiveworld.com/articles/fords-laneve-puts-hopes-in-new-segment-entry-for-volume-boost/

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