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Goodyear invests in Canada as vote of confidence in EV goals

The government-backed expansion of Goodyear’s Ontario plant signifies Canada’s dedication to building end-to-end EV supply chains. By Will Girling

Tyre manufacturer Goodyear plans to invest CA$575m (US$419m) in the expansion and modernisation of its plant in Napanee, Ontario. In partnership with the Government of Canada and Government of Ontario—which will contribute CA$44m and CA$20m, respectively—the company is focusing on more energy-efficient manufacturing processes and achieving higher product output. The project will run through to 2027, creating an estimated 200 new high skilled jobs.

Automotive World Magazine – September 2024

Mark Stewart, Chief Executive and President of Goodyear, called the investment proof of his company’s “long-term commitment to Canada” and its willingness “to meet the evolving needs of our customers now and in the future.” Those needs were clarified in its 12 August 2024 announcement: the company will focus particularly on the all-terrain and electric vehicle (EV) tyre markets. Goodyear’s latest EV tyre, ElectricDrive 2, became available in Canada in May 2024—its 100,000km warranty is 56-108% longer than comparable products, according to data from Kelley Blue Book.

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