How redesigning the car buying experience could push electric vehicle adoption

Electrification is reshaping mobility as the industry knows it. However, while on paper the tech could help slash emissions output while also providing a more reliable and enjoyable driving experience, there are many barriers to entry. Issues such as range anxiety, charging availability and grid distribution are well-documented obstacles to widespread electric vehicle (EV) adoption, but another lies in the car buying process itself. At least, that is the view of Byton’s Director of Go To Market in North America, Jose Guerrero.