How to build customer loyalty in the automotive analytics arms race

In 2013, Forbes contributor Gil Press wrote an article titled “A Very Short History of Big Data,” in which he provided a brief timeline of some of the earliest instances of various individuals' awareness of the quickly-mounting data sets around us. Going as far back as the 1940s, Press points out how librarians and close followers of scientific journals and papers were saying: “Just so you know, we’re collecting a lot of information, and it’s going to grow exponentially as time goes on.”