The basic ingredients required for the biggest success story in Brazil’s vehicle market in the last 40 years? The right cars at the right time; appealing designs, well-equipped cars and attractive prices; some daring, rapid network expansion; and a good shopping and after sales experience.
The company behind the success story? None other than Korean OEM, Hyundai.
Despite its sales in Brazil including only two models produced at its own factory in Brazil, which was inaugurated just four years ago, in 2016 Hyundai
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