North America is a market of key strategic importance to Hyundai Motor Group (HMC). Automotive World’s The World’s Car Manufacturers 2024 report estimates the region represents 25% of Hyundai’s sales and 32% of Kia’s. As such it is, perhaps, logical that the automaker announced on 15 November 2024 that José Muñoz—Global Chief Operating Officer and President of Hyundai North America—would be taking on a bigger role as Chief Executive.
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