Smart Eye, a Gothenburg-based eye-tracking camera specialist with a proven track record in the driver monitoring space, has acquired the Boston-based Affectiva, an AI developer specialising in the identification and analysis of human emotion through facial tracking. Speaking to Automotive World, Rana el Kaliouby, Chief Executive, Affectiva, said that with the evolution of driver monitoring technology, the two companies had been on the path to competing with each other in the mobility space. Instead, the two companies will now form a “transatlantic AI powerhouse”, with technology that will seek to increase safety and create differentiated experiences for users.
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