Internet of Things creates brand image challenge for OEMs

Creating a successful business could mean standing out from the competition, offering products or solutions that are innovative and unique, or maybe just turning a profit when times are tough. For vehicle manufacturers, one of the key steps is producing desirable models that new car buyers want while simultaneously maintaining a brand image.

The rise of the connected car as part of the Internet of Things (IoT) is one of the most disruptive trends to grip the automotive industry, and could pose a challenge for OEMs as they look to offer connected features that carry their own personal stamp.