Interview: Pierre Lahutte, Iveco Brand President

For the 2018 IAA, Iveco made a bold decision: to attend a diesel-heavy truck show with a diesel-free stand.

“Quitting diesel is like quitting smoking. We’ve gone for zero diesel,” Pierre Lahutte, Iveco Brand President told Automotive World at the show, adding, “It’s a revolution – we’re making history here.” Liquefied and compressed natural gas (NG) offerings accompanied electric vehicles on what Iveco claims was the first ever manufacturer stand at the IAA Commercial Vehicles Show to be 100% diesel-free.