The automotive industry is transforming as a result of the push towards electrification, the rise of software platforms, and changing attitudes towards vehicle ownership. Keeping up with the pace of change can be resource-intensive, even for major OEMs. However, if a company is willing to re-examine its traditional organisational boundaries, it can overcome a lot of resource limitations. Ecosystem orchestration enhances the breadth and extent of collaboration with other players—particularly start-ups. Subsequently, this approach can help automakers make more calculated risks and respond to disruption with higher levels of agility.
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