Latest ad push proves Cadillac’s daring undiminished one year on

Cadillac launched the next phase in its pivotal 'Dare Greatly' ad campaign at the 89th Academy Awards (commonly referred to as the Oscars). Phase 2, entitled 'Don't You Dare', comes exactly a year after the launch of the original scheme and is intended to sustain the momentum that has been building over the past 12 months.