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Local brand, global strategy – Vauxhall talks purchasing on a platform

Freddie Holmes takes a look at Vauxhall’s purchasing strategy as the subsidiary of a global player

The days when a vehicle manufacturer builds and sell cars solely for its domestic market are long gone. Many OEMs now sell vehicles built off common platforms in various regions around the world, and occasionally with different grille badges.

As Director of Purchasing and Logistics for the UK and Ireland at General Motors (GM), Mark Poulton handles procurement activities for

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https://www.automotiveworld.com/articles/local-brand-global-strategy-vauxhall-talks-purchasing-platform/

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