Low base, high revs – what’s behind Mazda’s rapid European growth?

Mazda recently closed out 2014 as one of Europe’s fastest-growing vehicle manufacturers, with unit sales rising 19% year-on-year to 175,028 in 2014. This is the company's second consecutive year of nearly 20% growth in Europe. Automotive World spoke to Mazda Motor Europe's (MME) President and Chief Executive Jeff Guyton and its Vice President of Sales, Martijn ten Brink, on what has been shaping the company's recent performance.