Market potential of connected cars to expand, but issues remain

The automotive industry is shifting its focus to meet changing consumer demands, meaning an inevitable shift towards greater connectivity. By 2020 the market potential of Internet-connected cars will increase from £25bn (US$40bn) to more than £92bn (US$148bn) according to management consultancy company Strategy&, which in cooperation with the Center of Automotive Management (CAM) released the results of a study that explores future trends in the UK automotive industry.

Automotive World spoke to Dietmar Ahlemann, a Partner in Strategy&, part of the PwC network of firms, regarding the market potential of Internet-connected cars and the predicted increased market share.