Extracting and interpreting data from connected vehicles, and then monetising it, could prove a gold mine for automotive players and revolutionise the customer experience. UK company Tantalum is positioning itself as a leading innovator in this segment, applying patented models and algorithms to create meaningful, easy to use services. "That was a niche area we thought was missing in current offerings out in the market, so that's what we're trying to address," said Chief Executive Ozgur Tohumcu.
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