Mutual benefits: On-demand mobility keeps OEMs on trend

Since first appearing in 2008, Daimler’s car2go has gone from strength to strength. The car-sharing service has evolved from a test-programme used exclusively by Daimler employees into a market leader, operating over 14,000 vehicles in 30 cities across three continents worldwide. During 2016, the company’s vehicles were rented over 22 million times, a 21% rise compared with 2015 meaning that a car2go vehicle was rented every 1.4 seconds.

“So far as the long-term strategic importance of car-sharing goes, I think the numbers tell their own story,” suggests Olivier Reppert, Chief Executive at car2go. “Consequently, car2go is a cornerstone of Daimler’s mobility eco-system, and car-sharing is one of the four pillars we envision for future mobility,